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Strategy and long-term objectives

Vesteda invests the pension savings and insurance premiums entrusted to it by institutional investors, such as pension funds and insurance companies, in sustainable Dutch residential real estate for middle-income tenants.

Market developments

In 2021, society faced the second year of dealing with the consequences of COVID-19 pandemic. The impact of government measures and high levels of uncertainty resulted in fragile market conditions.

Focus on tenant satisfaction

Our goal is to be seen as the best landlord in the Netherlands. Therefore, we listen to the feedback from our tenants, to make sure that they feel at home with Vesteda.

A service-oriented organisation

A key priority for Vesteda is to deliver high quality service and we are creating a truly service-oriented culture within Vesteda to improve this.


Thanks to the cooperation between the various Vesteda departments and our in-house property management, we can identify impending payment problems among our tenants at an early stage.

Communication and digitalisation

In 2021, we started working with a new social media management system. This enabled us to schedule social media activities, make quick changes to current media content and quickly respond to tenant questions and complaints.

Tenant satisfaction surveys

Our tenant satisfaction surveys are a valuable indicator for us and we use the outcome to improve our services and homes. Once a year, we measure our tenant satisfaction through a benchmark survey conducted by Customeyes.


The total number of residential units stood at 27,570 at year-end 2021, an increase of 0.3% compared with year-end 2020. In 2021, we added a total of 419 homes to our investment portfolio.


At year-end 2021, 91% of the investment portfolio was located in Vesteda’s primary regions, in line with the previous year.

Acquisitions and property sales

The residential (investment) market turned out to be a safe haven for investors in uncertain times after the start of the pandemic.

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