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Strategy and long-term objectives

Our purpose

Vesteda invests the pension savings and insurance premiums entrusted to it by institutional investors, such as pension funds and insurance companies, in sustainable Dutch residential real estate for middle-income tenants. As such, we contribute to future income security for retirees, affordable living for Dutch middle-income households and to the continued improvement of the quality of urban communities.

Our mission

At home with Vesteda. This applies to our tenants, the investors who invest in our fund and the employees who work at our company. Our mission is to make sure our key stakeholders feel at home with Vesteda. And we want to be the best landlord and residential fund in the Netherlands by outperforming on tenant satisfaction, sustainability and stable financial performance.

Our vision

Vesteda is the expert in residential living. We have direct contact with our tenants. This is why we know their current and future living requirements better than anyone. We use our knowledge to constantly improve our services and our existing residential portfolio. We also add residential complexes that are tailored to the living requirements of our tenants now and in the future and we do so in a sustainable and innovative manner. Together with our tenants, we create an environment in which they feel at home.

Our core values

At Vesteda, our tenants, investors and employees are our highest priority. This requires service-oriented and entrepreneurial employees. We listen and learn and look for the best solutions. We see and seize opportunities and accept our responsibility. Vesteda is ambitious. We make the most of everything. And do better every time and with total conviction. We trust our people and give them a great deal of freedom and responsibility. We cooperate with each other across various disciplines and come from a wide variety of backgrounds.

Vesteda vision framework

Our strategic ambitions

Based on our vision framework and developments in society and the housing market, we have formulated our strategic ambitions for the coming years. Our strategic ambitions include:

Tenants: “Provide middle-income tenants with good-quality, sustainable and affordable housing in urban areas. We want them to rate us as the best landlord in the Netherlands”.

Our tenants should feel at home with Vesteda. We are convinced that satisfied tenants are less likely to move and more likely to contribute to the well-being of other tenants, which in turn enhances social cohesion among our tenants and the long-term performance of our assets. Our in-house property management enables us to respond more quickly than our competitors to the future housing needs of current and future tenants. In short: we add value for our tenants.

Adding value goes beyond the home itself. The total customer experience encompasses the quality of the surroundings, the sustainability of our homes, renting from a socially responsible company, effortless customer service, flexibility in the choice of services that fit personal needs, access to community living, transparency, and easy and fast communications.

Portfolio: “Improve the quality and sustainability of our portfolio, offer value-for-money homes to our tenants, ensuring satisfied tenants, stable rental income growth and MSCI outperformance”.

We maintain our focus on improving the quality and structure of our portfolio, focusing on our selected primary regions, the (regulated) mid-rental segment and green energy labels. This provides the basis for keeping our tenants satisfied, for long-term outperformance and for stable low-risk rental income growth.

Our current portfolio is well diversified, offering homes to mainly middle-income households in economically strong regions in the Netherlands. Our goal is to improve our portfolio by investing in our existing complexes and by acquiring new high-quality assets in the (regulated) mid-rental segment in primary regions.

Participants: “Provide long-term investors with an attractive risk-return profile in a pure-play Dutch core residential property fund”.

Vesteda strives to provide its participants with an attractive risk-return investment, transparency and a high level of service. Participant satisfaction is one of our key performance indicators. We measure this according to objective criteria, including financial performance, transparency and our strategy. We seek to continuously improve the dialogue with all our participants, and invest in establishing relationships with potential new participants.

Organisation & staff: “Being a service-oriented organisation, supported by smart technology. Operated at attractive cost levels and regarded as an employer of choice”.

Vesteda’s goal is to become a High Performance Organisation (HPO), which requires us to focus on those elements that will help us up our game and ultimately outperform our peers. Our employees are key to achieving our ambitions and strategic goals. We will continue to train our staff and focus on our customer journey, which will help us achieve our ambition to be the best landlord in the Netherlands. Our IT system, with more integrated processes, will help us to improve our efficiency and collaboration across the company.

Funding: “Provide a robust and well-diversified, flexible, and green funding structure with low leverage and low cost of largely fixed-rate debt”.

Vesteda continues to diversify its funding sources and to improve its maturity profile, while maintaining low leverage and lowering our cost of debt. We continue to align our funding structure with our ESG strategy. We actively use debt for the sustainable financing of our portfolio and acquisitions, at attractive terms, to reduce our cost of debt and improve our return on equity. We will assess the impact of regulations on sustainable financing, and continue to advance our reporting on sustainable financing.