New and improved web care and social media strategy
In 2021, we started working with a new social media management system. This enabled us to schedule social media activities, make quick changes to current media content and quickly respond to tenant questions and complaints. We share relevant information about our company via our website, social media and our online tenant portal. Social media marketing aims to actively inform our stakeholders about our mission, vision, goals and activities. This also gives us the opportunity to connect with home seekers.
We actively monitor and reply on the comments on Google Review, which helps us optimise our service. We believe that a combination of technology and the human touch will help us deliver the best customer experience.
LED TV screens
In 2020, we started a pilot with LED TV screens in the entrances of five complexes spread across our portfolio. The screens feature relevant information about the complex, contact details for the caretaker and Vesteda’s own ‘how-to videos’ about My Vesteda. In 2021, we sent a questionnaire to the tenants in these complexes to evaluate this pilot. The results showed that tenants in an existing complex did not value the screens as much as tenants in newly built complex. We will assess these results and decide how to move forward in 2022.